Wednesday, December 11, 2013

Corporate Identity


Artist Statement




MEDIA ART 1 : MMA1113
Media Art Project 01
Themes: TIME & SPACE

Name           : Goh Wen Shyan
ID                 : 1112701437
Artwork Title : “Different Personalities & Culture”
Artist Statement : The message behind this artwork is to express the different of the personalities between to people and different culture by using colors, the line is to represent the seclusion between people. As we know that we got our own personalities, culture, characteristic and idea.
For Asian
Green Represent :
 Exorcism, Infidelity (Green Hats), Not a Good Color for Packaging.Blue Represent : Immortality.Orange Represent : Courage and Love.Yellow Represent : Royalty, Nourishing

Materials:Photoshop + Illustrator 

Thursday, September 26, 2013

Research : Club Lighting

Club and DJ lighting − exciting and dynamic

Club and DJ lighting calls for powerful light with intense colors from small and compact units, such as moving-head lights and scanners with high color temperatures. Spotlights, dazzling light and other lighting effects complement the rhythms of the music and make club evenings and live performances the special events they are designed to be.


 

Research: Typeface

Research : The Psychology of Waiting

Here’s a list of eight factors that make waits seem longer.

1. Unoccupied time feels longer than occupied time.
When you have something to distract yourself, time passes more quickly. Some hotels put mirrors by the elevators, because people like to look at themselves.

2. People want to get started.
This is why restaurants give you a menu while you wait, and why the orthodontist puts my daughter in the examination room twenty-five minutes before her exam actually begins.

3. Anxiety makes waits seem longer.
If you think you’ve chosen the slowest line at the drugstore, or you’re worried about getting a seat on the plane, the wait will seem longer.

4. Uncertain waits are longer than known, finite waits.
People wait more calmly when they’re told, “The doctor will see you in thirty minutes” than when they’re told, “The doctor will see you soon.” Maister gives an amusing illustration of a phenomenon that I’d noticed in my own life: if I arrive someplace thirty minutes early, I wait with perfect patience, but three minutes after my appointment time passes, I start to feel annoyed. “Just how long am I going to have to wait?” I think.

5. Unexplained waits are longer than explained waits.
We wait more patiently for the pizza guy when there’s a thunderstorm than when the sky is clear.

6. Unfair waits are longer than equitable waits.
People want their waits to be fair. I get anxious, for instance, when I’m waiting on a crowded subway platform, when there’s no clear, fair way to determine who gets on the next car. The “FIFO” rule (first in, first out) is a great rule, when it works. But sometimes certain people need attention more urgently, or certain people are more valuable customers. Then it gets trickier. Often, when people are treated out of sequence, it’s helpful to have them be served elsewhere — e.g., people giving customer service by phone shouldn’t be in the same room as people giving service in person.

7. The more valuable the service, the longer the customer will wait.
You’ll wait longer to talk to a doctor than to talk to a sales clerk. You’ll stand in line longer to buy an iPad than to buy a toothbrush.

8. Solo waits feel longer than group waits.
The more people engage with each other, the less they notice the wait time. In fact, in some situations, waiting in line is part of the experience. During my book signings, I’ve been very gratified to have people tell me, “I had so much fun talking to the people in line!”

Since I’ve read this paper, I’ve been far more patient about standing in line. I’m occupied (see #1) with thoughts analyzing my own experience of waiting in line!  Also, it may not always be good for us to be able to distract ourselves with our cell phones, but it sure makes the DMV easier.

Research : SHOES

What does shoes mean in dreams?

Today’s term from Dream Sight: A Dictionary and Guide For Interpreting Any Dream is Shoes.  For no particular reason…
Shoes
Universal Landscape:  How grounded you are.
Dreaming Lens:  Were you wearing shoes?  Were you looking for shoes?  Were you shopping for shoes?  Were you putting them on or taking them off?  Were they yours or someone else’s?  Were you aware of whose shoes you were wearing?  Was someone else wearing your shoes?
Personal Focus:  Shoes simultaneously protect our feet as well as express our sense of style.  Our feet symbolize how grounded we are and our ability to maneuver effectively on our chosen path.  The shoes that we wear or see in a dream reflect two things:  how we protect the stand we take in life and how we express ourselves with regard to the steps we take as we walk through life.
Looking at a particular pair of shoes to wear in a dream connects to a direction you have not yet embarked upon but may be considering.  Noticing someone else’s shoes might point to a number of thoughts about others, including envy, judgment or compassion–the latter of which can only occur when you have walked a mile in another person’s shoes.

A single shoe means a path that is only half-considered, or a switch that occurs midway through a process.  Losing or looking for shoes might point out insecurity that keeps you from moving through life in a more grounded fashion.  Sneakers or athletic shoes connect to speed and increased performance.  High- heeled shoes make a statement about a deliberate presentation that has impact, but can debilitate movement.  Wearing a very expensive shoe might illuminate issues around the desire for abundance.


What do shoes symbolize in art?

Shoes have so many functions, they can have many different meanings.

Shoes can represent protection, comfort, and shelter for obvious reasons.

For women, they can represent sexiness - high heels and stilettos. And for men they can represent status and wealth - Italian leather.

They can also been seen as symbols of travel and far away places, as well as very representational of the person who is in them. For example, think of all the different people you associate with different types of shoes: Dutch wooden shoes, athletic tennis shoes, surfer flip flops, Nazis boots. So they can also represent very common stereotypes.



Finally, shoes are made to be worn! On - Bible

We wear the “shoes of a Christian” because we are Christian. We are part of the family of God. These shoes never come off! We have removed the old shoes of our old life, and God gives us new shoes bought with the price of His only begotten Son. We wear these shoes for eternity!
We are like the prodigal in the story of the prodigal son of Luke 15.
Luke 15:22) But the father said to his servants, Bring forth the best robe, and put it on him; and put a ring on his hand, and shoes on his feet: (KJV Bible)
Here is this rebellious, worthless, disloyal son who demands of his daddy an inheritance before his father’s death, who takes this handout, who doesn’t repent till it is all wasted – here he is audaciously wallowing in pig stink. Finally, he comes his senses, and decides to return to papa! What does the father do? The father is so elated - He runs with joy, He embraces with Godly forgiveness, He kisses much, He orders dinner and a party, and He gives his ‘new’ son a pair of shoes! The prodigal is once again a son. He is wearing the shoes to show it!
Put on your shoes, Christian friend. These shoes are made for walking!

http://pastorwalt.hubpages.com/hub/A-Bible-Study-On-Shoes-The-Gospel-In-A-Shoebox


What do shoes represent metaphorically?

They represent the kind of person you want to be seen as (for women), the kind of person you are (for men). I think it is especially true with men because they don't think about the little details sometimes. They will wear a beautiful new suit and an old scuffed pair of shoes with it. I always made it a point to never date a man who didn't wear good shoes on his first date. It was an indication that he either did not think enough of the date to wear something nice, or did not own anything nice because he was cheap or broke. Women, on the other hand, know the powerful message shoes send to the world. It is harder to get an accurate representation of the kind of person they are, rather you can judge the kind of person a woman wants to be or be seen as by looking at her shoes. Shoes can be a powerful indication of the type of person the wearer is, as long as you know how to read the situation correctly.

Shoes can represent ALOT of things, but summarizing it up, I would say they represent the freedom of humanity to walk on this Earth, protection between the world of humans and the world of nature, the amazingfeat of human feet in there ability to sustain such pressure all day

Research : What does Shoes represent to ?

Shoes 
In general, shoes represent your approach to life. Wearing shoes in your dream suggests that you are well-grounded or down to earth.�It also represents your convictions about your beliefs. If you are changing your shoes, then it refers to your changing roles. You are taking a new approach to life. If you forget your shoes, then it suggests that you are leaving behind your inhibitions. You are refusing to conform to some idea or attitude.
To see old and worn shoes in your dream indicates that you will find success through hard work and diligence. You have come to terms about who you are.�
To dream that you are wearing inappropriate shoes for the occasion or for the activity at hand means that your progress and path in life will be long, hard and laborious. It may also indicate that you are heading in the wrong direction. Perhaps you need to reevaluate your goals. If you dream that your shoes do not fit or that they pinch and hurt, then it means that you are questioning your goals. You are doubting the direction of the path you are taking.


To dream that you are not wearing any shoes indicates that you have low self-esteem and a lack of confidence in yourself. You are dealing with issues about your self-identity. It also represents poverty, lack of mobility, or misunderstanding. Alternatively, to dream that you are not wearing shoes represent your playful attitudes and relaxed, carefree frame of mind. You have a firm grasp and good understanding on a situation. If you dream that you lose your shoes, then it suggests that you are searching for your identity and finding yourself.

Baby Shoes 
To see baby shoes in your dream symbolizes purity, innocence, vulnerability, tenderness and the desire for love. If you are planning to have or already have a baby, then it suggests that the baby will or has grounded you. After all, with a baby to tend to, you find yourself rooted at home most of the time and not being able to go out as much.



Horseshoe 
To see a horseshoe in your dream signifies luck and success in your endeavors. It may also indicate a wedding in the near future. If the horseshoe is turned downward, then it has the opposite meaning and is considered unlucky. All the energy that you are putting into a project may not be worthwhile.�

New 
To see a new house in your dream indicates that you are taking on a new identity and developing new strengths. You are becoming more emotionally mature.
To see new shoes in your dream suggest that you are overconfident in your success. Alternatively, you may be on a life path that is unfamiliar to you.
To dream that you are at a new school means that you are feeling out of place in some situation. Or perhaps there is a new lesson that you need to learn.
In general, dream of new things and new places correspond to what is new in your waking life. It refers to something that is different or unfamiliar.


Platform Shoes 
To�see or wear platform shoes in your dream indicate that you need to stand tall and be proud. You are striving for a higher status in life. Alternatively, the dream may be a pun on having a "platform" on some political position. Due to its association with the seventies, the dream indicate the easy going and party attitudes of that era.�


Shoelaces 
To dream that your shoelaces are untied indicate that you are unprepared for some task at hand. Perhaps you are not ready to move forward in a relationship or endeavor. Alternatively, the dream may mean that you are living under limited means. Consider the phrase a "shoestring budget".
To dream that you are tying your shoelaces suggest that you are getting ready for a challenge. Or you are ready to move forward with your goals or a decision.

Ballet Shoes 
To see or wear ballet shoes in your dream means that you need to approach a certain problem or situation with attention, care and decisiveness. Wearing ballet shoes can also imply that you are well balanced and level headed.

Tuesday, September 10, 2013

Assignment 02 : Life Of A Week - video link


Assignment 02 : Artist Statement

MEDIA ART 3 : MMA2123
Assignment 1:
Animated Information Graphics – Informotion !
Name           : Goh Wen Shyan
ID                 : 1112701437
Artwork Title : “Life In A Week”
Artist Statement :
The first question you will ask me I Why am I choosing the Shoes as a metaphor for this artwork ? As we knew that when we going out out , we wear a pair of shoes, so I just think that animated a pair of shoes is to represent  “Outing” and “Going Out”.

The 2nd scene, which is the scene of waiting. Why waiting instead choosing other for this scene, because I just realize that actually we spend most of our time is for waiting, I arrange it to the 2nd scene is to make like a storyline for it. The leaf dropping is represent the time passing.

The 3rd scene, the social scene, the background I choose is café, because from my daily social time I spend is at café.

The 4th Scene, the club scene, the light effect is to represent the club environment match with the song.

The ending scene is going back to the introduction scene, which is the same background, just wanted to tell the audience I am going back and this is the END of the story.

The material :
After Effect CS4, Adobe Illustrator CS6, Adobe Premiere Pro CS4




Sunday, August 25, 2013

Research on After Effect setting "The Difference Between NTSC and PAL"

NTSC stands for National Television Standards Committee. PAL stands for Phase Alternating Line. NTSC is the standard broadcast format in the United States, while PAL is the standard broadcast format in Europe, Australia, and parts of Asia.
If you are an American who has tried to insert a movie from Europe into your DVD player, you will notice that the picture will be very scrambled and the sound quality will be absolutely terrible. The vast majority of DVD players that were manufactured for the United States are not backwards compatible with the PAL broadcast format.
Due to the electrical differences noted below, a PAL television would not work in the United States. The differences in resolution quality also account for why a PAL formatted DVD will not play properly play on an NTSC player. If you must play an NTSC formatted DVD on a PAL DVD player, or vice versa, there are conversion kits available. These kits can convert NTSC to PAL or PAL to NTSC. The downside to these conversion kits is that they can be very time consuming and the quality of the movies may be reduced upon completion of the conversion.
Electrical Differences
Most people will not be able to easily tell the difference between NTSC and PAL. The main difference starts with the electrical power system that runs behind the color transmissions. In the United States, electrical power is generated at 60 hertz. The signal behind the NTSC broadcast format is set to send out 60 fields per second. Most televisions use a interlaced system, so the NTSC signal sends out 30 lines of the image, followed by another 30 alternating lines. Basically, that results in 30 frames of a complete image appearing every single second.
In Europe and other countries, electrical power is generated at 50 hertz. Televisions that utilize PAL as the broadcast format only produce 25 frames of a complete image appearing every single second. This causes problems with the proper display of motion, as it makes actors move a bit faster because of the difference in frames per second that are showing movement. If you are trying to watch a PAL movie on a NTSC television, you need to add 5 frames per second, or the motion of the film will be very jerky or slow.
Resolution Quality
The other main difference between NTSC and PAL is resolution quality. While PAL produces fewer frames per second than NTSC, it produces more lines. An NTSC television will broadcast 525 lines of resolution, while a PAL television will broadcast 625 lines of resolution. As the lines of resolution increase, so does the amount of visual information. This produces better picture quality and screen resolution. If you were to try to convert an NTSC movie to PAL, black bars would most likely be added to compensate for the smaller screen aspect. The black bars would resemble what you would see in a widescreen or letterbox movie.


http://www.steves-digicams.com/knowledge-center/how-tos/buying-selling/the-difference-between-ntsc-and-pal.html#b

Tuesday, July 16, 2013

Concept Board & Artist Statement


MEDIA ART 3 : MMA2123
Assignment 1: 
RE-VISUALIZED STATISTICAL DATA INTO METAPHORIC CREATIVE INTERACTION.
Name           : Goh Wen Shyan
ID                 : 1112701437
Artwork Title : “Stop Child Abuse”
Artist Statement :
Why am I choosing the egg as a metaphor for this artwork ? From the research and we knew that egg is a weakness thing. So I using the egg to represent the kids/child, they are easy to destroy and they are weak, they need protective not ABUSE !
The White background is to represent the Purity and Innocence of the child. The Crack that came out when clicking the egg is to represent the damage the prison that hurt to the child. The crack won’t recover, if its recover but the damage still remain inside the mind of the child. The sounds when clicking the egg is to represent the pain of the child is a kind of respond when you abusing a child.

The typeface that I use in this artwork is “Syntax”. The classes of this typeface is humanist. So this can be represent as a human(Child). The Blue ribbon is a awareness ribbon that for Stop Child Abusing purpose.




Research on Awareness Ribbon of Child Abuse

Blue Ribbon Against Child Abuse


http://www.supportstore.com/awareness-child-abuse.html

http://photobucket.com/images/child%20abuse%20ribbons?page=1

Research on Crack, Hurt, Pain

https://www.mylifestages.org/asktheexpert/QuestionAnswer.page?questionid=1539

http://wiki.answers.com/Q/Does_cracking_your_shoulders_or_neck_cause_any_permanent_damage

http://www.dailymail.co.uk/health/article-2156179/Letting-chiropractor-crack-neck-ease-pain-trigger-stroke.html

http://www.wisegeek.org/what-is-a-soft-tissue-injury-in-a-car-accident.htm


Idea Development % Sketches $ MindMap






Idea Development - Inspiration













Statistic Data on Child Abuse

11 Facts About Child Abuse


  1. 1.Approximately 5 children die every day because of child abuse. 
     
  2. 2.1 out of 3 girls and 1 out of 5 boys will be sexually abused before they reach age 18.
     
  3. 3.90 percent of child sexual abuse victims know the perpetrator in some way. 68 percent are abused by a family member.
     
  4. 4.Most children become victims of abuse and neglect at 18 months or younger.
     
  5. 5.In 2010, 1,537 children died of abuse or neglect.
    • 79.4 percent were under the age of 4.
    • 47.7 percent were under the age of 1.
       
  6. 6.Boys (48.5 percent) and girls (51.2 percent) become victims at nearly the same rate.
     
  7. 7. 3.6 million cases of child abuse are reported every year in the U.S. And the number of children involved in these reports is 6 million.
     
  8. 8.Abused and neglected children are 11 times more likely to engage in criminal behavior as an adult.
     
  9. 9.About 80 percent of 21-year-olds who were abused as children met criteria for at least one psychological disorder.
     
  10. 10. 14 percent of all men and 36 percent of all women in prison were abused as children.
     
  11. 11.Abused children are less likely to practice safe sex, putting them at greater risk for STDs. They’re also 25 percent more likely to experience teen pregnancy.

Research on Grey Color (Font & Crack color)

Gray is the color of sorrow. People who favor gray can be the lone wolf type or narrow-minded. Gray with more silver in it can be a very active color.
Native Americans associate gray with friendship. Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.

Gray Energy

Gray is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Gray can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration.
Put some gray in your life when you want:
  • to emphasize your willingness to comply
  • a neutral, non-invasive feeling
  • to reduce the intense energy of another color
  • to feel detached or isolated

Research on metaphor Egg

What Does The Egg Represent?


Egg do represent a new life , new life =  child,baby,kids

Easter Sunday is considered the most important Christian holiday. It celebrates the resurrection of Jesus Christ three days after his death. It is popularly celebrated with egg hunting and toy bunny rabbits.

Easter eggs represent new life or the sealing of the Tomb of Christ and their cracking symbolised His resurrection from the dead. Many people or families celebrate the Easter weekend by decorating Easter eggs.

The Easter egg represents fertility and re-birth, and it has its origin in pagan practices. It was adopted as part of the Christian Easter festival and it came to represent the resurrection or rebirth of Christ after the crucifixion. An egg's outer shell makes it look lifeless, but within it houses new life, just like the tomb of Christ.

The Easter eggs represents the Lord Jesus Christ’s resurrection. Just as Christ broke out of the tomb on Easter morning, the yolk of the egg breaks out of its shell when cracked. Generally, the decoration of eggs for Easter is part of the folk traditions of many cultures, although it has little or no religious significance any more.

Easter eggs symbolize the tomb from which Christ emerged and the hatching of the chick represents new life....

Research on White color

The Color White

The meaning of the color white is purity,
innocence, wholeness and completion

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.
In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive.
White contains an equal balance of all the colors of the spectrum, representing both the positive and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality, neutrality and independence. It is interesting to note that babies come into the world with a perfect balance of white, ready to imprint their lives with all the colors of the spectrum (hopefully!) from all their life experiences.