Monday, December 17, 2012

MEDIA ART 2 : MMA1123
Media Art Assignment 02
Themes: Screen Based Artworks

Name : Goh Wen Shyan
ID : 1112701437
Artwork Title : “The Emotion”
Artist Statement : This background design concept is based on one new media artist (Jim Campbell) he usually create his artwork by using LED light. At first, I try to use the LED light bulb concept to express the emotion of Anger, that’s why the whole design is red in color. There contain two different tone of LED bulb, the darken red is a reflection of a person. It’s reflecting out the anger of the person. Besides that, in my screen design got 3 submenus, the SCAN button can rescan the mood of the person.

Red : represent Anger
Different tone of LED : represent the reflection and the person mood

"Philosophy" of artist Jim Campbell

Jim Campbell

http://www.jimcampbell.tv/

JIM CAMPBELL

Born in Chicago in 1956. Lives and works in San Francisco.

Education: Massachusetts Institute of Technology

B.S. Electrical Engineering, 1978 B.S. Mathematics, 1978
The artist's philosophy
Jim Campbell is the installation artist,he usually create his artwork with LED light, His current work combines film, sound, and LED light installations. He has emerged as a leading figure in new media arts.

Sunday, December 16, 2012

List of human emotions

A LIST OF THE 7 HUMAN EMOTIONS

Humans experience a range of emotions every day and to varying degrees. Emotions are subjective experiences; an experience that elicits strong feelings in one person might have little effect on another. The word emotion comes from the Latin word emovere, in which "e" means "out" and "movere" means "move."

WHY DO WE FEEL?

Psychologists believe human emotions are a function of evolution that have enabled us to solve problems, protect ourselves and our families, survive desperate circumstances and procreate. The "fight or flight" response to immediate danger is one of many examples of how emotion prepares us and protects us. The role of emotion in everyday life also influences the way we learn, set goals, communicate with one another, rank daily tasks and how we perceive ourselves as individuals.
The degree to which we "feel" an emotion can lead to a mind-body experience as well. A person who wets himself when faced with extreme fear is an example of this "mind-body" connection between emotion and physiological response. Modern psychologists can identify dozens of emotions experienced by humans, however there are seven that are considered the "root" emotions.

JOY

Joy is a magical, often transformational emotion. In an article titles "The Alchemical Emotion of Joy," Kevin Ryerson called joy, "the ability to feel the essence of your own divinity." Related emotions include happiness, exhilaration, excitement, pleasure and contentment.

ANGER

Anger can be felt on many levels, ranging from highly irritable to frustration. It is defined as a strong feeling of disapproval or dissatisfaction, usually brought on by some real or perceived wrongdoing. Related emotions include resentment, exasperation, rage and fury.

ANXIETY

Anxiety can be subjective and difficult to describe. Most often, it means feeling nervous or uneasy, but in many cases there is no specific reason for feeling so. Impending danger, an upcoming exam, speaking in front of an audience, a blind date, and even day-to-day stress can lead to feelings of anxiousness. Related emotions include distress and apprehension.

SURPRISE

Feelings of surprise can be pleasant or unpleasant. The one constant, however, is the suddenness of the feeling. Related emotions include amazement, bewilderment, astonishment or feeling startled.

TRUST

Also referred to as strength or self-assuredness, trust enables humans to rely on instinct, impart confidence or experience hope. Related emotions include certainty, faith and a feeling of security.

GRIEF

Mental suffering over a great loss or painful experience are the hallmarks of this emotion. Like anger, there are varying degrees of grief, ranging from disappointment to great despair. Related emotions include anguish, heartache, melancholy and woe.

FEAR

Fear is an adaptive human emotion that often has unpleasant side effects. In cases of violent crime or a near-death experience, the victim might experience post-traumatic stress disorder. Fear can also have a protective effect. Think of the father who, for only a moment, can't locate his child in a busy supermarket. His immediate response (fear), enables him to quickly read his surroundings, listen for his child's voice and locate the child. Related emotions include apprehension, terror, panic and dread.

LOVE

Feelings of personal attachment to a child, husband, wife, parent or friend are most commonly associated with love, but love can fall anywhere on the spectrum from passionate affection to mere enthusiasm. Feelings of love might be romantic, or they could mean having a high regard for a friend, church or cause. Related emotions include fondness, adoration and passion.

From : http://www.livestrong.com/article/26673-list-human-emotions/
For more : http://www.findingauthentichappiness.com/list-of-emotions.html
For more :http://www.buzzle.com/articles/list-of-human-emotions.html

The meaning of color

Color Meaning

Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.

Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

Black

Black is associated with power, elegance, formality, death, evil, and mystery.

Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.

From : http://www.color-wheel-pro.com/color-meaning.html
For more :http://voices.yahoo.com/color-mood-color-affects-our-emotions-133025.html
For more : http://www.three-musketeers.net/mike/colors.html

Monday, December 3, 2012

Assignment 1-Interactive Studies

An Interactive wall that generates graphics based on motion. The tracking is done using a Wide Angle webcam. The code is written in Processing 1.0 using the flob and geomerative libraries. Design Project by Siddharth Mankad, Aashka Shah and Sunil Vallu. Special Thanks to Eric Natze for porting the Ribbons to Processing.

Mentors:
Dr. Jignesh Khakhar
Mayank Loonker
Shimul Mehta Vyas

Visit more such projects @ http://cargocollective.com/nmd

(c)2009, National Institute of Design, PGC Gandhinagar

Reflective Question :

1. What attracted you to this piece of interactive art in the first place?
In the first place this piece of interactive art attracted me is the part that the bubbles can move and change their size by the movement of the people walk by, besides that the other one is people can simply move their hand and body and the shape with color on the wall will moving by following the movement of human.

2.How did you feel when you first saw this interactive art ?
When I first saw this, that is amazing , a lot of questions keep pop out on my mind, How and Why the shape on wall will move when the people moving and why the color and the shape keep changing.

3. Whet element/s made this interactive art successful in engaging you ?
The shape, color, the typo is really make this interactive art successful, The motion on this interactive art is nice.

4. What was the ‘wow’ factor for you ?
The wow factor for me is the combination of shape, color and the motion is really can use for advertising purpose on the shopping mall.

5. If there is one thing that you want to add to this interactive artwork, what would it be ?
If for me I would like to add on more features for example some of the picture or something that can use for advertising commercial purpose. Beside this, I think splash art effects is suitable for this interactive art.

Media Art